Amazon Rolls Out Free AI Assistant Alexa+ to All Compatible Fire TV Devices

Source: AI Insider·2026-08-20 22:40Publish time unverified

Amazon announced that its AI assistant, Alexa+, will now be available for free on all compatible Fire TV devices in the U.S., regardless of whether users have an Amazon Prime subscription. The update introduces conversational search, smart home controls, and AI-generated content recommendations, expanding an offering that previously cost $19.99 monthly for non-Prime members.